Ava had a problem with white space, her application forms for board members and volunteers were long, the donation page took visitors outside of the website, and finally, clicking on each board member’s bio forced the user to use the menu bar to navigate to the previous page. Ava had quite a lot of content, however, she didn’t know how to structure it in website format.
Scope: Restructure information architecture, improve user experience, and the aesthetic of the entire website.